From the Eye of Horus to the Hamsa, there is a variation of the eye amulet in every culture to protect wearer's from the evil eye of others. In order to protect themselves from the evil eye of outsiders, these cultures created eye amulets to dispel the negative energy that was directed at them. While many people treat it as a trend or a recent revelation, for many of us it's a fundamental belief in our culture that has been around for centuries.
From applying black tikkas and kajol to turning salt, Hindus have always protected themselves from the evil eye. In Hinduism, the eye is the most powerful point at which the body can give off energy. Thus an evil projection from the eye is feared to affect us significantly. The evil eye is thought to have its power rooted in jealousy which can be emitted in even admirable thoughts. We believe that the color black wards off evil and its auras hence the use of black tikkas and kajol to often defend against the evil eye.
The Nazar is the evil eye in Northern India and Pakistan, and the Nazar Battu is the typical name for the amulet worn to ward off the evil eye. In South India where Reddymade is from, we call the evil eye Drishti. Our DRISHTI Protection pieces are a modern take on these ancient amulets, but their purpose remains the same: to always protect the wearer from any negativity projected towards them.